Team Advanced wins Creativity and Innovation award in West Midlands Prince’s Trust Million Makers competition

Published Friday, March 2, 2018 5:30 PM by Gordon Wilson, Chief Executive Officer, Advanced

A team of employees from Advanced have completed a competition to raise money for youth charity The Prince’s Trust by raising £6,795.39.

Advanced raised the money as part of The Prince's Trust Million Makers Competition, and beat other teams in the region to win the Creativity and Innovation award with their FairITales book.

The team ran a competition last summer inviting young children aged six to 11 to write a creative ‘FairITale’ for the modern era, with the top 10 winning stories chosen for the book. The book features tall tales of techy princesses, smartphone-carrying knights in shining armour, tweeting piglets and gadget-loving goblins - even Alice in DigiLand. All money raised went towards their fundraising target for the youth charity.

The team from Advanced managed to turn their start-up funding of £1,500 into £8,295.39 – which will go towards supporting more disadvantaged young people in the UK to turn their lives around. The Prince’s Trust helps disadvantaged young people to get their lives on track. Three in four young people supported by The Prince’s Trust move into work, education or training. It is because of the impact of this life changing charity that Advanced have raised over £46,000 for The Prince’s Trust since January 2017.

The team’s result was announced at Villa Park on 22 February 2018.

The Prince’s Trust Million Makers Competition sees businesses from across the UK compete over six months to raise the most money for The Prince’s Trust by setting up their own mini-enterprises. The aim is to raise £1 million nationally.

Since its launch in 2008, Million Makers has proved popular with companies wanting to develop the skills of their employees through real-life action learning whilst also giving back to the local community.

To find out more about The Prince’s Trust Million Makers Competition, please visit