One year on: Strengthening trust, transparency and customer experience with the OneAdvanced Trust Centre

A year ago, we launched the Trust Centre with a simple but important ambition: to make it easier for customers to understand how we protect their data.

Twelve months later, the Trust Centre has become a trusted destination for customers seeking clarity, confidence and transparency. It has helped remove friction from procurement cycles, improved our customer experience and reinforced our commitment to responsible, secure and open engagement. As we continue to build trust with our customers and partners, it also provides an opportunity to showcase what good looks like in practice, demonstrating the standards, transparency and accountability that underpin how we do business.

Building confidence through transparency

Customers tell us that trust is built on two things, clear information and easy access to it. Over the past year, the Trust Centre has delivered exactly that.

Our customer satisfaction data shows:

• 62% rated their Trust Centre experience “Good” or “Very Good”
• 66% said the Trust Centre answered “Most” or “All” of their questions

And importantly, satisfaction has increased steadily month‑on‑month, reflecting ongoing improvements and growing customer familiarity.

This is exactly the experience we set out to create.

Making it easier to do business

The Trust Centre has become a core part of how customers engage with us. Over the past year:

• 3,500+ customers have used it
• More than 80,000 views have been recorded

Customers now have a single, authoritative source for:

• Security documentation
• Certifications
• Product assurance information
• AI explainability resources
• Policies and governance materials

This centralisation has reduced the need for manual exchanges, shortened response times and made due diligence more predictable. For many customers, it has become the first stop in their procurement journey, providing greater confidence in our third-party security posture and the controls we have in place to protect customer data.

Supporting deal velocity and commercial confidence

Transparency doesn’t just build trust, it accelerates progress. By giving customers immediate access to the information they need, we’ve removed one of the most common blockers in procurement cycles. High‑value opportunities, including multi‑million‑pound deals, have progressed more efficiently because customers can validate our security posture instantly. By showcasing our commitment to transparency and robust security practices, we continue to build trust and confidence with customers, demonstrating that security is not just a compliance requirement but a genuine business enabler that supports faster decisions, stronger partnerships and commercial growth.

Trust sits at the heart of IQ

With the launch of IQ, our trusted, connected Intelligent System of Work, the Trust Centre has become a practical expression of this, demonstrating our commitment to security, transparency and responsible technology.

It helps customers:

• Understand how we protect their data
• See the governance behind our products
• Access clear, consistent information
• Make informed decisions quickly
• Understand how we support the responsible and ethical use of AI across our products and services
• Innovate with confidence through greater transparency of our AI governance, controls and safeguards
• Gain a clear understanding of the policies, processes and oversight in place to ensure AI is used securely, responsibly and in line with regulatory expectations

In a world where trust is a differentiator, the Trust Centre reinforces our promise to operate with integrity and openness.

What’s next?

We’re only just getting started.

Over the next year, we will expand the Trust Centre with:

• A dedicated IT Services page, giving customers deeper insight into our operational controls
• A dedicated health page, demonstrating our commitment to the health sector and continuously building trust in IQ Health
• More certifications and assurance assets, including new AI governance materials
• Enhanced navigation and content personalisation, making it even easier to find what matters
• Even more content as we review information and controls

Our goal is to continue raising the bar for transparency, customer experience and building trust.

A note from Holly Foxcroft – Cyber Security Business Partner:

“Speaking as a security leader, this shift matters. Organisations are no longer looking for security claims alone; they need clear, accessible evidence that gives them confidence in the third parties they rely on.

The Trust Centre supports that need by making our security posture, assurance materials and approach to governance easier to understand, assess and validate. To me, this is what modern cyber trust should look like: transparent, evidence-led and focused on enabling customers to make informed decisions with confidence.

Our trust centre is a step in that direction and has been well received by our customers security, risk and procurement teams. I hope to see more Trust Centre’s in future as greater transparency benefits the entire ecosystem. I’m particularly proud that OneAdvanced was among the early adopters, demonstrating our commitment to trusted partnerships, openness and building long term confidence through security and assurance.”

Trust, transparency and the future of customer confidence

One year on, the Trust Centre has become far more than a documentation hub. It is a cornerstone of how we build trust, demonstrate transparency and make it easier for customers to do business with us.

As we move into year two, we remain focused on expanding its value, deepening its role within the IQ Trust Layer and continuing to deliver the clarity and confidence our customers expect.

Stay connected to find out more

We’re committed to keeping customers informed as the Trust Centre evolves.

If you’d like to receive updates on new content, certifications and features, you can subscribe directly through the Trust Centre.