Annual Trends Report 2023/24

The 8th Annual Trends Report. The latest trends and insights across business and technology.

Download the report now

Annual Trends Report 2023/24

Advanced’s eighth consecutive Annual Business Trends Report uses our largest sample group to date, with more than 6,600 senior decision makers from UK organisations with 100+ employees providing insight into the key challenges facing them in 2023.

This years report is one of the largest and most insightful explorations into the relationship between technology and business in the UK today and delves into key themes including Skills & Talent, Technology Infrastructure, The Cloud, AI, ESG, DE&I, Cybersecurity and Leadership.

Download your copy now to discover how different organisations and industry sectors are responding to evolving technologies it in different ways, using technology to enhance productivity and efficiency, remain compliant and competitive, improve customer and employee experience, and so much more.

Download the report now

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Review previous year's reports

Trends Survey Report 2016/17

In October 2016, Advanced conducted its inaugural Annual Trends Survey of over 1,000 business professionals in the UK.

trend survey report 2017

Trends Survey Report 2017/18

In September 2017, Advanced carried out its second Annual Trends Survey with over 1,000 UK business professionals having their say on key topics affecting British businesses.

Trends Survey Report 2018/19

In September 2018, Advanced carried out its third independent Annual Trends Survey with over 1,000 UK business professionals having their say on key topics affecting British businesses.

Trends Report 2019-20

Trends Survey Report 2019-20

In September 2019, Advanced carried out its fourth independent Annual Trends Survey with over 1,000 UK business professionals having their say on key topics affecting British businesses.

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Trends Survey Report 20/21

In September, Advanced carried out its fifth Annual Trends Survey. Over 1,000 senior decision makers in the UK answered questions about the impact of technology on their business and the unprecedented challenges of 2020.

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Trends Survey Report 21/22

In September, Advanced carried out its sixth Annual Trends Survey. Over 1,000 senior decision makers in the UK answered questions about the impact of technology on their business and the unprecedented challenges of 2021.