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What is business insights?
Most organisations say they want to be ‘data driven’. But this data is only useful if it delivers insight into how the business is performing, and what needs to be done to drive success going forward.
Business insights are generated by analysing the information that has been gathered and drawing conclusions that help with decision making and reduce the risks that come with a trial-and-error approach. Organisations that don’t have the software tools they need in their existing systems to mine and interpret this data will struggle to access, present and benefit from these nuggets of vital intelligence.
These insights can create the light bulb moments that spark new ideas, introduce fresh perspectives, energise productivity and open up untapped opportunities.