Advanced announces further investment in Donor Strategy

Published 09/02/2015 by Mark Dewell, MD of Commercial and Third Sector

Advanced has announced the addition of new functionality to Donor Strategy, its specialist management solution for small-to-medium sized charities. The additional features are designed to enhance charities’ engagement strategy with donors by offering integration to best-in-class fundraising applications.

Extended functionality to the Donor Strategy solution includes integration with:

  • Bing Maps – to allow charities to visualise the geographic location of their donors across the UK, using the data held on them within the software. By understanding the geographic spread of donors, local campaigns and events can better target prospects.
  • Just Giving – to allow charities to capture donor data from this platform seamlessly into Donor Strategy.
  • Mail Chimp –  to enable charities to send personalised targeted marketing campaigns via email to their donors including regular e-shots and newsletters, based on data within the Donor Strategy solution.
  • Web Connect –  which already enables fundraisers and donors to handle online donations, merchandising and event booking, and will now support online direct debit sign up, an increasingly vital component to the success of recruitment and upgrade campaigns designed to secure new regular donors.

Simon Fowler, Managing Director, Specialist Solutions at Advanced, says, “Charitable organisations are constantly identifying innovative ways to engage with potential donors and source new streams of income. With this in mind, we have a responsibility to continue to invest in our solutions to support their requirements.

“By introducing new functionality like Bing Maps, we’re making it as easy as possible for charities to understand where fundraising opportunities lie so they can deliver personalised engagement with new and existing donors. Email and online services are increasingly key channels for communications and these new capabilities will help drive better management of campaigns and contribute to an improved return on investment from their fundraising activities.”

Advanced is a leading supplier of software and IT services to the health, care and business services sectors. In 2014, Advanced won Tech Company of the Year in PwC’s UK Tech Awards and ranked in the Deloitte UK Technology Fast 50, which recognises the 50 fastest growing technology companies in the UK.