Former Chief Operating Officer at Sage brings invaluable experience of driving and managing organic growth at scale for SaaS business
Advanced, one of the UK’s largest software and services providers, has appointed Lee Perkins as its new Chief Commercial Officer to take responsibility for all revenue and commercial activities. Lee, most recently COO at Sage, will focus on driving sustainable and accelerated organic revenue growth in the business, driving a united, engaged and high performing team.
Lee, also chair of the North East Council of the CBI, has most recently developed his career at Sage, fulfilling leadership roles including Chief Operating Officer, Chief Commercial and Product Officer and EVP & Managing Director, UK & Ireland. He has also served as CEO of cloud services firm M247.
The appointment follows fellow C-Suite appointments from Salesforce, with Narinder Sahota joining Advanced as CTO in September 2021 and Simon Short joining as COO in February 2021. Lee’s experience of working for a market leading global SaaS ERP brand headquartered in the UK, will mean Advanced can accelerate its growth and consolidate its market position in line with its goal to become the best provider of software and services to the UK market, whilst expanding globally.
Advanced has seen much transformation and growth over the last two years, with eleven acquisitions made since 2020, as it strives to become a £600 million business by 2025. The appointment will enable CEO, Gordon Wilson, to continue to focus on driving momentum around M&A activity as well as further developing operational and shareholder activities.
Commenting on the new role, Lee said: “Advanced already has a solution portfolio that is second to none. We now need to scale revenue and commercial teams as we drive towards becoming a company almost double the size we are today.
“I cannot wait to start working with the highly respected leadership team at Advanced and hope to inspire, mentor and coach my colleagues to drive significant sustainable growth across the business.”
Gordon Wilson, CEO, Advanced comments: “I am thrilled to welcome Lee to Advanced, his experience of working for one of the largest SaaS ERP brands of the size that we aspire to be, will be invaluable to us. He brings a great deal of knowledge and experience which will help us examine what we do today and identify the value drivers that can contribute greatly to our future growth from a point of experience.”