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Billing: why it's time to switch to automation

21/09/2023 minute read OneAdvanced PR

When it comes down to it, billing is the apex of client-staff relationships. If billing is done in an open, transparent way, the numbers are fair and accounted for by the service offered, it will be paid in good time with little stress to the company. Fall foul of these principles, and you can find yourself with additional stresses. Traditional billing methods cause some to falter, whether it’s inaccurate billing (through guesswork or imperfect time capture processes), or a lack of transparency which catches the client off-guard when the invoice eventually arrives.

In this blog, we look at how automated billing methods have the potential for revolutionising how legal services are invoiced and accounted for, and not only reduce human error but also allow legal professionals to focus on what they do best—providing expert legal counsel.

Automation is revolutionising the landscape of law firms by streamlining processes, saving valuable administrative time, and enhancing overall efficiency. Tedious tasks like time tracking and invoice creation can now be handled with precision through automation. This translates into increased productivity, allowing legal professionals to dedicate more time to high value tasks that demand critical thinking and strategic analysis.

While the implementation of automation technologies and the necessary training present challenges, there are several undeniable benefits that automated billing practices such as time capture brings to a legal practice. Here’s five of them:

1. Improved accuracy and transparency

Time capture allows fee-earners and firms to capture every billable minute on client matters. This means that billing based on time worked are less likely to be disputed and made more transparent for clients – while providing a single source of truth for time worked for clients, fee-earners and the practice as a whole.

2. Saving time and boosting productivity

Efficiency is the lifeblood of any successful law firm. Time capture liberates legal professionals from time-consuming manual tracking, while integration with a practice and case management system with billing functionality makes the billing function much more streamlined, allowing them to concentrate on core legal work. With automation, fee-earners can dedicate more time to billable casework. The result? Increased productivity, smoother and quicker operations, and happier clients.

3. Data-driven pricing strategies

Utilising automation for billing isn’t only useful for the core billing function. With the time data that is captured, practices can better understand the amount of time it takes to complete tasks and provide greater price transparency to clients through alternative fee arrangements, powered with the data at your fingertips. That data can also be used to highlight and remove bottlenecks to speed up cases and provide greater profits.

4. Greater client satisfaction

Law firms are nothing without their clients, and treating them with respect throughout the matter should include when it comes to the end of their journey. By offering greater transparency throughout the case on how much work has been done and the associated value, you help give clients an expectation and clarity over the total costs – reducing the risk of an invoice dispute drastically and boosting client satisfaction across your business.

5. Creating a competitive edge in the market

As the legal industry becomes increasingly competitive, firms must seek ways to stand out. Using billing automation tools, you deliver prompt and precise billing while avoiding billing disputes. This level of professionalism and efficiency sets firms apart from competitors and establishes a reputation for reliability. Automating time tracking and invoicing offers lawyers more time for high-value tasks, and delivering a more prompt and accurate service, and further empower firms to identify areas for improvement.

The shift towards digital billing tools such as time capture represents a transformative step for law firms seeking to optimise their operations, enhance client relationships, and succeed in an ever-changing legal landscape. By embracing automation and data-driven insights, firms can improve billing accuracy, productivity, and overall efficiency. In a market where excellence and transparency are paramount, time recording software empowers law firms to thrive, leaving them better equipped to navigate the complexities of the legal profession and propel themselves forward.