Middle East Investor Relations Society, the not-for-profit organisation promoting international best practice in Investor Relations, has chosen a Specialist system membership solution from Advanced. The Society will use Advanced’s Member Strategy solution to manage its members’ data, events programme, communication and finances.
Middle East Investor Relations Society provides a communications channel for its members and network of partners including listed firms, regional and foreign investors, stock exchanges and regulators.
Staff will use Member Strategy to manage membership services and track the demographics of members per organisation to drive targeted marketing and engagement campaigns. The solution will also help to manage new membership sign-ups and renewals as well as disseminating information about training and events.
Clémence Piot, General Manager, Middle East Investor Relations Society explains, “Advanced was recommended to us by the UK Investor Relations Society which has been using Member Strategy for the past year. As a very small organisation with all of our data held on multiple spreadsheets, the only way we could track information was manually using paperwork; we therefore required a solution that would give us a single view of all of our members in an efficient and transparent manner.
“With the deployment of Member Strategy we can now manage each member record individually, from contact details through to membership payments. Advanced understood the needs of our organisation and the implementation of Member Strategy will transform how we manage our members and services, allowing us to introduce personalised communications. Our objective is to increase our membership database by three to four members per month and Member Strategy will enable us to do this effectively,”
Simon Fowler, Managing Director at Advanced (Specialist Solutions) says, “With a small organisation like Middle East Investor Relations Society, efficiency is key when managing a membership database. They wanted a holistic view of all current members to provide relevant and up-to-date information, at the right time. We look forward to supporting the Society as they grow and helping them to achieve their objective of attracting new members.”