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What Are Personal Development Objectives?
Blog //12-12-2017

What Are Personal Development Objectives?

by Advanced PR, Author

Here we explore the mean­ing of Per­son­al Devel­op­ment Objec­tives, why they are more effec­tive than PDPs and how to agree on devel­op­ment needs

It is well recog­nised that per­son­al devel­op­ment is a key dri­ver of organ­i­sa­tion­al per­for­mance and employ­ee engage­ment. A study by Ude­my found that 80% of employ­ees feel that learn­ing and devel­op­ment oppor­tu­ni­ties would make them more engaged at work.

Empha­sis­ing per­son­al devel­op­ment links to employ­ee reten­tion is a vital and ongo­ing con­cern for employ­ers. This is why per­son­al devel­op­ment plans (PDPs) form part of many organ­i­sa­tions’ per­for­mance man­age­ment sys­tems. How­ev­er, despite their many advan­tages, PDPs have also invit­ed crit­i­cism, which has caused HR pro­fes­sion­als to re-exam­­­ine them as a con­cept and to explore alternatives.

The main con­cern sur­round­ing PDPs is they are com­mon­ly treat­ed as some­thing to pay lip ser­vice to and then set aside, for­got­ten. This results in noth­ing but a sig­nif­i­cant waste of time for employ­ees and man­agers alike. As such, we gen­er­al­ly rec­om­mend replac­ing PDPs with spe­cif­ic and mea­sur­able per­son­al devel­op­ment objec­tives that fol­low the 5As test, which man­agers and employ­ees review and updat­e on a con­tin­u­ous basis.

The act of turn­ing PDPs into mea­sur­able, attain­able objec­tives gives them more weight, there­by encour­ag­ing employ­ees to take account­abil­i­ty and deliv­er on them. At Advanced, we encour­age employ­ees to set spe­cif­ic per­son­al devel­op­ment objec­tives along­side their per­for­mance objec­tives, which HR then col­late to deter­mine the train­ing needs of the organisation.

Advanced Clear Review makes set­ting agile, short-term goals sim­ple. Dis­cov­er how our intu­itive plat­form paves the way for employ­ee success. 

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When imple­ment­ing and cre­at­ing per­son­al devel­op­ment objec­tives with­in your organ­i­sa­tion, be sure to fol­low the steps below for opti­mal impact:

Define per­son­al devel­op­ment objec­tives for employees

HR pro­fes­sion­als should bear in mind that employ­ees are unlike­ly to be as famil­iar with the con­cepts of objec­tive set­ting as you are. So as part of your com­mu­ni­ca­tion or train­ing for employ­ees on objec­tive set­ting, explain what per­son­al devel­op­ment objec­tives are and why they are impor­tant.

So, what is the mean­ing of per­son­al objec­tives? In our com­mu­ni­ca­tions, we describe per­son­al devel­op­ment objec­tives as:

Spe­cif­ic areas in which you need to devel­op to achieve your per­for­mance objec­tives, career goals or to improve an aspect of your per­for­mance. A per­son­al devel­op­ment objec­tive could be about devel­op­ing a spe­cif­ic skill or behav­iour, or increas­ing your knowl­edge in a par­tic­u­lar area.”

Pro­vide staff with a vari­ety of acces­si­ble learn­ing mate­ri­als on objec­­tive-set­t­ing. Videos are a par­tic­u­lar­ly effec­tive media when it comes to com­mu­ni­cat­ing HR con­cepts and should be incor­po­rat­ed when pos­si­ble. Advanced Clear Review’s per­for­mance man­age­ment soft­ware pro­vides short ani­mat­ed videos for employ­ees on var­i­ous per­­­for­­­mance-relat­ed sub­jects, includ­ing writ­ing effec­tive objectives.

How to agree on devel­op­ment needs

Before you draw up per­son­al devel­op­ment objec­tives, you first need to assess an employee’s devel­op­ment needs. The first step is to meet with the employ­ee to get their per­spec­tive. Where do they feel con­fi­dent? Where do they think they are lack­ing? What strengths do they wish they had but feel they have no time to explore or advance? Con­sid­er all ideas remote­ly tan­gen­tial to the employee’s role and posi­tion at your com­pa­ny — or the posi­tion they are work­ing towards. 

Fur­ther to this, you can review the employee’s job descrip­tion. From here, you can iden­ti­fy skills that require devel­op­ment and train­ing. You should also have an hon­est and open dis­cus­sion with your employ­ee regard­ing their career aspi­ra­tions at your com­pa­ny. If they are eager to advance along a par­tic­u­lar career path, you should give them the tools, train­ing and resources nec­es­sary to devel­op these skills — so they become a strong and val­ued con­tender for the position.

Final­ly, you can look over the notes from your past one-on-ones. What skills did they express an inter­est in? What areas did they strug­gle with? Take all of this into con­sid­er­a­tion and dis­cuss the best course of action with your employee.

Encour­age employ­ees to take per­son­al own­er­ship of their objectives

When we cre­ate our own objec­tives, we are far more moti­vat­ed to achieve them. This is why it’s essen­tial that per­son­al devel­op­ment objec­tives are dri­ven by the indi­vid­ual rather than dic­tat­ed from above. Hav­ing employ­ees con­struct and arrive at their per­son­al devel­op­ment objec­tives is a much more effi­cient approach when it comes to boost­ing pro­duc­tiv­i­ty and per­for­mance. Although man­agers should be on hand to help and advise, employ­ees should always be in the dri­ving seat.

When ask­ing employ­ees to con­sid­er their per­son­al devel­op­ment objec­tives, make it clear an objec­tive doesn’t always have to relate to some­thing they need to improve. It could equal­ly be about fur­ther devel­op­ing an exist­ing strength or devel­op­ing an entire­ly new skill.

Review per­son­al devel­op­ment objec­tives regularly

Set­ting per­son­al devel­op­ment objec­tives shouldn’t be a once-a-year activ­i­ty. Employ­ees and their man­agers should set aside reg­u­lar time on an ongo­ing basis to review objec­tives. These‚Äč“check-ins” are an oppor­tu­ni­ty to dis­cuss progress made, give feed­back, pro­vide coach­ing, iden­ti­fy obsta­cles to suc­cess and agree on new objec­tives when cur­rent ones have been completed. 

Mind Gym rec­om­mends feed­back on objec­tives be giv­en fort­night­ly, while Deloitte requires its staff to have week­ly one-to-ones. Ensure employ­ees have access to an online per­for­mance man­age­ment sys­tem so they can keep track of their objec­tives and check-in meet­ings. If you believe your busi­ness is too small to war­rant an online sys­tem (we dis­agree — check out this post about how HR soft­ware can seri­ous­ly ben­e­fit SMEs), you can use offline per­for­mance man­age­ment tools such as a one-to-one meet­ing tem­plate.

Explore our lead­ing online per­for­mance man­age­ment sys­tem for free.

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Make per­son­al devel­op­ment objec­tives stretching

Research has been con­duct­ed on goal set­ting to deter­mine whether peo­ple are more like­ly to per­form well when work­ing on chal­leng­ing goals or eas­i­er deliv­er­ables. The study revealed that when goals and tar­gets are stretch­ing, they result in sig­nif­i­cant­ly high­er per­for­mance. It also demon­strates that employ­ees are gen­er­al­ly much more engaged when chal­lenged.

Keep this infor­ma­tion in mind when agree­ing per­son­al devel­op­ment objec­tives. Employ­ees should be encour­aged to cre­ate per­son­al objec­tives that chal­lenge them —but remem­ber to keep things in per­spec­tive. Objec­tives that stretch an indi­vid­ual beyond the lim­it of their capa­bil­i­ties are not achiev­able and will leave the employ­ee feel­ing dis­il­lu­sioned and unmo­ti­vat­ed. Dur­ing the goal-set­t­ing process, be extra cau­tious of per­fec­tion­ists — they expect a lot from them­selves, and they aren’t always the best judge of what is reasonable.

Overview: what should per­son­al devel­op­ment objec­tives look like?

Per­son­al devel­op­ment objec­tives should be unique to each employ­ee based on their strengths, weak­ness­es and inter­ests. How­ev­er, they should also align with your busi­ness strat­e­gy so that team mem­bers can see how their indi­vid­ual goals con­tribute to the organisation’s suc­cess. Keep the 5 As in mind when set­ting new goals:

  • Assess­able — objec­tives can be clear­ly mea­sured, so employ­ees and man­agers know when they’ve been achieved.
  • Aspi­ra­tional — goals are stretch­ing and designed to dri­ve high performance.
  • Aligned — objec­tives align with broad­er organ­i­sa­tion­al goals.
  • Account­able — employ­ees have con­trol over objec­tives and a clear under­stand­ing of where they are account­able or where respon­si­bil­i­ty is shared with collaborators.
  • Agile — Objec­tives are achiev­able with­in the next one to four months and reg­u­lar­ly reviewed to ensure they remain meaningful.

With Advanced Clear Review, gone are the days of set­ting year-­long objec­tives that are often for­got­ten about, become irrel­e­vant, or employ­ees sim­ply lose moti­va­tion with. Set­ting short term, agile goals means employ­ees always know exact­ly what is expect­ed of them is they don’t lose moti­va­tion, and they know their goals remain rel­e­vant and aligned to the organ­i­sa­tion’s objectives. 

Find out how Advanced Clear Review can help

If you keep the above points in mind, your organ­i­sa­tion can expect to boost per­for­mance and embrace a pro­duc­tive work­ing envi­ron­ment. If your com­pa­ny has not made full use of per­son­al devel­op­ment objec­tives in the past and you would like to know more, get in touch with the Advanced Clear Review team. We’ll take you through a per­son­alised demo of our soft­ware and show you how it could trans­form your business. 

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