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Leeds Rhinos and Yorkshire Carnegie choose TALENT Sport
Press //01-12-2015

Leeds Rhinos and Yorkshire Carnegie choose TALENT Sport

by Gordon Wilson, Chairman, OneAdvanced

Rugby League Club Leeds Rhinos and Rugby Union Club Yorkshire Carnegie have announced the appointment of Advanced to handle their specialist solutions operations. The clubs will implement TALENT Sport, the ecommerce platform from Advanced, as part of their strategy to deliver a first class online ticketing experience and membership management for their fans.

The Yorkshire based clubs chose TALENT Sport in response to feedback via the Leeds Rugby Fans Forum, where supporters for both codes of Rugby were asked about the online usability of the clubs’ current ticketing system and how the online experience could be improved.

Sian Jones, Head of Customer Experience at Leeds Rhinos and Yorkshire Carnegie, said; "We identified a requirement to enhance our online ticketing platform and went out to the market to find an organisation with ticketing and sports at the forefront of its objectives and experience.

“We were very impressed with the ease of use and online functionality of TALENT Sport. This innovative platform will enable us to deliver a top class online experience which we are confident will fulfil the needs of our fans," concluded Jones.

The solution is due to go live early 2016 and members of the Leeds Rugby Fans Forum have already ‘test driven’ the system to ensure it delivers the best possible service for fans.

Mark Dewell, Managing Director at Advanced (Specialist Solutions), said, "We are delighted to enter into a partnership with two elite rugby clubs. To match their undoubted success on the field we look forward to bringing the success of our expertise and technology innovations to their off the field operations. We will help the teams increase loyalty and grow audiences by delivering an excellent online fan journey. This will also drive new commercial opportunities for the clubs with improved management and growth of their membership programme.”

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Gordon Wilson

Gordon Wilson


Chairman, OneAdvanced

Having joined the company in September 2015 with a track record in leading business growth, Gordon has since driven the successful transformation of OneAdvanced. In 2023, Gordon stepped down as CEO to become our new Chairman.

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