Make the link: Put your website sales into autopilot

For small businesses, being able to easily sell products online to the end customer is an absolute must have. Due to the pandemic, many manufacturers have had to switch their business model from B2B to B2C, in order to survive. Our dedicated e-commerce module for manufacturers creates a seamless link between stock, production, and online orders made through your website. 


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API Integration with your Web Trading Platforms edited

API integration with your web trading platforms

Direct two-way link between your website and your business management system.

Ensure you're easier to do business with, and that customers can order with simplicity

Simplify order management, with a direct link from web orders back into MRP, CRM and accounting

Grow your business potential by targeting a wider audience, with an integrated online shop

Real time updates

Monitor orders dynamically, with a real time view of customer selections and dispatched products.

Instantly get a view of orders as they come in and track them through the entire manufacturing process

Update your customers on their order status, improving your customer service and experience

Keep a clear track of all orders improving delivery time and visibility of stock levels

Real Time Updates
Save Time and Money, While Driving Customer Satisfaction

Save time and money, while driving customer satisfaction

Push your price and stock quantity changes to your website, instantly.

Ensure pricing is up-to-date, all the time

Save time by having an automatically updated website

Stock quantity changes reflected all the time, meaning you never let a customer down

Reduce the burden of manual admin

Manual data entry is not only time consuming, but the risk of errors is high too. Let us take care of that for you, so you can get back to focusing on the things that matter.

Consistent pricing across website and within your systems

Automatic stock updates and sales into your CRM, meaning there is no room for human error

No need for manual entry with data feeding through automatically in real time

Reduce the Burden of Manual Admin

Frequently Asked Questions

  • What is e-commerce?

    E-Commerce stands for electronic commerce. It is the activity of buying or selling online, as opposed to in a physical shop.

  • What are the benefits of e-commerce?

    One of the biggest benefits of e-commerce is the huge increase in reach. In a physical store you are fairly limited to the local area. But, on the internet, you can sell to anyone and everyone. The service can be far more convenient for customers, as they can make a purchase from anywhere, and the whole process is quick.

  • What is an e-commerce platform?

    An e-commerce platform is a system that allows businesses to sell products online.

  • What is the best e-commerce platform?

    There are a variety of e-commerce platforms. It’s best to do your research to find the one that is most suitable for your specific circumstances. Amazon and eBay are probably the biggest e-commerce platforms globally. Although, for businesses looking to find a host for their online store, Shopify is one of the most popular choices.

  • Is it easy to start selling online?

    It’s never been easier to start selling online. The internet makes it possible for anyone to build a website, and to utilise tools such as e-commerce platforms.

  • What if I can’t keep up with the demand of online selling?

    Adopting e-commerce, and the increase in demand that comes with it, may seem daunting for smaller businesses. However, the level of sophistication that comes with an e-commerce platform (and with Business Cloud Essentials), means that this stress is minimised (as the system takes care of things). 

  • How do I automate my online sales?

    An e-commerce platform (when used in conjunction with Business Cloud Essentials) essentially automates your online sales activity. When a customer makes a purchase, this information is synchronised with sales and inventory data.

  • What is Shopify?

    Shopify is one of the most well-known e-commerce platforms. It allows businesses to sell products online. Shopify differs from platforms like Amazon, in the way that it gives sellers the tools to set up a unique online store.

  • Why should manufacturers and wholesalers sell online?

    Selling online is one of the best actions to take as a small manufacturer or wholesaler, if you’re looking to grow as a business. By expanding your reach to the internet, you can drastically increase sales. 

  • What should I be aware of when selling online?

    Some would argue that customer service declines when utilising e-commerce, because an online sale isn’t as personable as a face-to-face transaction. However, you can still have a physical shop if you desire (e-commerce is just an additional outlet for sales). Plus, customers arguably have a more convenient experience when shopping online. You can even implement features like chatbots, which replicate the customer service experience within the online realm. 

  • Does Business Cloud Essentials integrate with Shopify?

    Yes. The e-commerce smart link feature in Business Cloud Essentials enables the system to seamlessly integrate with your e-commerce platform.

  • Does Business Cloud Essentials link my e-commerce platform to my inventory?

    Yes. Business Cloud Essentials ensures that sales, pricing and inventory data are all connected to your e-commerce platform.

  • If I update product information in Business Cloud Essentials, will it update my e-commerce platform?

    Yes. If you update any pricing or general product information in Business Cloud Essentials, this will feed through to the information displayed on your e-commerce platform. If a sale is made on your e-commerce platform, this will filter through to Business Cloud Essentials, so that inventory levels are updated appropriately. This ensures that orders can be made when items are running low.

Business Cloud Essentials – More than just Manufacturing Software

Find out more about the powerful features that sit within Business Cloud Essentials

Contact Management (CRM)

Maintain strong relationships with customers, and build a sales pipeline, with our built-in contact management module. Business Cloud Essentials lets you provide outstanding customer service.

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Stock Control

Have you ever ordered more stock than you actually need? Or had to keep a customer waiting, because you didn’t have enough stock? Understand your warehouse and manage stock easily, by using the production planning, batch traceability and stock control features.

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Overview of Business Cloud Essentials

ICAEW accredited – our Manufacturing Software unifies all elements of your business, allowing for complete control over finances, operations, production, payroll, contacts and more. Business Cloud Essentials enables manufacturers to grow, by bringing the factory floor and office floor together.

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