About the whitepaper
While the changing role of the finance function is not a new phenomenon, the pace of change and expectations on senior finance professionals are increasing exponentially.
20 years ago, finance fulfilled tasks that were viewed as meeting legislative requirements (the filing of accounts and tax) or collecting and paying invoices. The finance function now has a responsibility to help their organisation in meeting its commercial goals, supporting through data analysis, forecasting and business partnering.
About Kevin Reed
Kevin Reed is one of the UK’s most senior accounting and finance journalists. He has written for, edited or managed various business and finance titles for VNU, Incisive Media andContentive since 2000 - and is now a freelance journalist and consultant. A regular columnist, he is known for his views on practice management issues. Kevin has chaired the judging and presented the British Accountancy Awards and Business Finance Awards for several years, and also judged for the CICM Awards. He has served as a chair or panellist on many B2B events. Recent work has seen him cover personal finance, credit management and SME sectors. Kevin previously oversaw the editorial direction for Contentive titles HRD Connect; Digital By Default; SME Insider; and Charity Digital News.
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