LINK LEGAL

Legal Client Relationship Management (CRM)

Publishing content and using it to educate, interest and engage target audiences demonstrates expertise and a commitment to providing quality legal services. It also builds the trust and brand awareness that help law firms grow.

Link Legal is a straightforward contact management solution that allows law firms to track an entire client journey, from introduction through to full client service. With a familiar Outlook environment, it provides easy maintenance of contact details and facilitates accurately targeted email campaigns.

"Image related to Legal Client Relationship Management (CRM)"

76% OF LEGAL CLIENTS
EXPECT FIRMS TO CONSIDER
THEIR NEEDS

BAD DATA CAN IMPACT
15% TO 25% OF REVENUE
IN MOST FIRMS

27% OF FIRMS WORRY ABOUT
CONTRAVENING GDPR REGULATIONS

Understanding key issues

CHALLENGES

Non-integrated data

Contact data exists in varied locations. End users typically manage it in Outlook and getting data transferred to other systems, in an accurate and timely manner, is a major challenge.

The junk email folder

Unsolicited contact can breach compliance regulations and make clients feel annoyed with your firm. They want the ability to register their preferences or remove themselves from your database.

One size doesn’t fit all

A tightly focused email campaign has a much larger impact than a poorly targeted one. To ensure success, you need to know that the content you send is relevant to the recipient.

The right timing

Getting the wrong message, to the right person, at the wrong time seldom works. Nurturing prospects and developing clients requires a fast, flexible and tightly integrated solution.

Understanding what works

It can be difficult to measure the effect of your communications but without a detailed analysis of results, it’s impossible to test and improve your marketing efforts.

Compliance

All firms must adhere to regulations surrounding the storage and use of personal data. Without built-in compliance mechanisms this time-consuming process requires significant administration.

How Legal CRM can help you

FEATURES & BENEFITS

Additional insights to help you transform

RESOURCES

  • Simplifying Legal Marketing

    A single contact management and e-marketing solution, developed with law firms in mind.

    Factsheet Read factsheet
  • SRA Transparency Regulations moving solicitors in the right direction

    Blog Read blog
  • Identity checking technology can allow your law firm to comply

    Blog Read blog

News & Opinions

BLOG // 22-06-2021

Efficiency: doing more with less.

by Doug Hargrove, Managing Director - Legal and Education

Efficiency: doing more with less.