LEGAL CRM SOLUTION
Link Legal is a straightforward contact and client relationship management solution that allows law firms to track an entire client journey, from introduction through to full client service. With a familiar Outlook environment, it provides easy maintenance of contact details and facilitates accurately targeted email campaigns.
Link Legal is fully integrated with our eMarketing solution and Partner for Windows (P4W) software, allowing for an even smoother workflow for you and your firm.
CHALLENGES
Contact data exists in varied locations. End users typically manage it in Outlook and getting data transferred to other systems, in an accurate and timely manner, is a major challenge.
A tightly focused email campaign has a much larger impact than a poorly targeted one. To ensure success, you need to know that the content you send is relevant to the recipient.
All firms must adhere to regulations surrounding the storage and use of personal data. Without built-in compliance mechanisms this time-consuming process requires significant administration.
It can be difficult to ensure that all your staff are putting all contacts into the CRM, and ensuring that the information and data is accurate and up-to-date, and that you are not sending stuff out to clients that do not want it.
It can be difficult avoiding unintentionally sending the same thing to the same person more than once, for example receiving a mailing from different people in the same organisation who are unaware that their communications are being sent more than once.
The underlying and ultimate challenge is maintaining a channel of communication at the right level so that it does not become annoying, causing prospects to click on “stop receiving marketing” and maintaining the lines of communication are open as long as possible.
FEATURES & BENEFITS
Link Legal makes the management of contacts simple. From ensuring data is available from a centralised database, through to accurate profiling and preference management, it provides a solid basis for the management of your firm’s critical contact data.
Data captureBased on the concept of closed loop communication, Link Legal records the results of all your e-marketing activities directly into the CRM.
A single point of data entry Contacts added to Outlook can be simultaneously added to Link Legal. This avoids duplication of contact data as it’s synchronised between both systems to ensure all records remain identical.
Contact preferencesShow contacts they are important to your firm by easily capturing and embedding their preferences using Link Legal’s specific segmentation and tracking fields.
TargetingBoth company and contact data can be comprehensively mapped. Profile and activity data can be used in combination to search for, and accurately target, tightly focused groups of contacts.
Contact catcherUsers can scan their Outlook mailbox for contact email addresses that haven’t been captured. They can be matched against any existing companies and then quickly added into Link Legal.
Azure Active DirectoryFirms using Azure Active Directory can easily manage users directly within Link Legal using this solution.
To help streamline processes, our legal CRM solution Link Legal is built to integrate with a number of different solutions, making legal customer relationship management easier than ever for your firm.
Partner for Windows (P4W)Link Legal integrates with our practice and case management system- Partner for Windows (P4W) our market-leading practice and case management solution, is used and trusted by more than 600 legal practices every day throughout the UK. This single, smart solution provides the highest levels of functional efficiency by offering a tailored structure that meets individual business and administrative requirements.
eMarketingOur emarketing solution put you in control, allowing you to publish content to educate and engage target audiences. It allows firms to measure the engagement that they get from their marketing communications and use this intelligence to inform the message and future targeting.
To help streamline processes, our legal marketing solutions- eMarketing and Link Legal are built to integrate with one another.
eMarketing integrates with Introhive the fastest growing B2B relationship intelligence and data quality management solution. Introhive’s AI powered SaaS platform is designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.
ALB AND P4W
Our practice and case management systems allow law firms to maintain productivity and efficiency in an ever-changing market.
Learn MoreCARPE DIEM
Carpe Diem was designed to maximise hours captured and ensure compliance.
Learn moreCLOUD FORMS
Cloud forms incorporates our Laserform and OyezForms software with new features, including forms in paper and digital format.
Learn moreRESOURCES
A single contact management and e-marketing solution, developed with law firms in mind.
Factsheet Read factsheetby OneAdvanced PR, Author
