We provide the ultimate in ticket management and e-commerce software for the UK and international sports industry, working with the biggest brands including Liverpool FC, Harlequins and Goodwood Estate.

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How can it help you?

Our ticketing solutions are fully mobile responsive meaning the site automatically adapts to whichever device - whether it be PC, tablet or mobile – that your customers are viewing it on, so they can purchase from you wherever they are, 24/7.

Designed specifically for clubs and venues, our focused commerce platform gives your supporters a fast, reliable and seamless experience when purchasing tickets, whether online, in-store or from the ticket office. It provides you with peace of mind that all your customer purchasing needs are being met. You can also take control of your customer data, integrated in the TALENT engine, to profile and engage with fans more intimately with targeted, tailored communications.

TALENT is more than ticketing. It includes and integrates with retail, membership, corporate sales and hospitality, food and beverage, non-match day events and access control systems. TALENT helps clubs and venues to profile their fans to deliver a unique and personalised customer journey. You can attract new fans and reward loyal fans with targeted, tailored communications based on their preferences. It provides a data-rich, connected 360° view of customer behaviour to inform fan engagement strategies.



Fully supported

First class support and dedicated account management.


Smooth cash flow

Revenue goes straight to your nominated bank account so there are no cash flow issues


A range of ticketing options

A complete ticketing solution fully adaptable to your needs; covering page design, innovative fulfilment options, retail sales, a fan engagement system, and ticket pricing options that reflect the way you want to run your ticket office

Key features

TALENT enables clubs to generate quantifiable incremental revenues and cost-efficiencies to drive commercial success. It includes and integrates with retail merchandise, hospitality, food and beverage, non-match day events and access control systems. TALENT is designed to manage all of the major commercial aspects of a stadium or venue, and allows for the amalgamation of customer data into one database.

Fast, reliable and robust

Fast, reliable and robust

It provides your fans with an enhanced online purchasing experience without downtime. You can be confident - whatever the peaks of demand.

Maximises your commercial opportunity

Maximises your commercial opportunity

Gets fans online for all purchasing, in one single transaction for ticketing, retail, corporate hospitality, travel and non-match day events.



Developed with a mobile-first approach to provide an integrated digital experience that drives fan engagement.

"The Advanced system allows us to prepare the match day tickets in a fraction of the time that our previous system took. This saves countless hours counting out tickets by hand, allowing us to batch print large amounts of tickets at the press of a button. This means our limited match day staff can spend time on other duties."
Jamie Griffiths, Administration Officer, Hereford FC
"We needed a more efficient ticketing system and since the solution went live this season, we are already seeing the benefits of Cloud Venue"
Development Manager, Private Sector
"Thanks to Advanced and their technology, we can create 30-40% more events, showing our parents and alumni we are proactive and caring, while building a stronger presence within the community."
Jane Pendry, Head of Development, The Dragon School
"Advanced has an excellent reputation across the sector and having multiple products from the same supplier means that our IT systems are more integrated, which saves us considerable amounts of time and therefore money."
Marc Jordan, Assistant Principal, College of North West London
"We’re very proud of our website now. The customer experience is much better and we know this because we don’t hear about it. We no longer get complaints from customers and staff about the site crashing and we’ve seen a huge reduction in the number of negative comments posted on the web."
Di Hudson, Head of IT, Goodwood Estate Company Limited

Read how we partner with some of our customers

Advanced Client Logos Dragon School
"Thanks to Advanced and their technology, we can create 30- 40% more events, showing our parents and alumni we are proactive and caring, whilst building a stronger presence within the community."
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Advanced Client Logos Goodwood
"TALENT has given us the ecommerce functionality that we so desperately needed."
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CLA client logo
"Advanced has successfully built a really strong, resilient and flexible platform that offers versatility and scope for many years to come."
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Advanced Client Logos tideway
"Having a flexible and reliable platform allows us to create a long term IT strategy leading up to and after the completion of the tunnel."
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Southampton FC
"It was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record in the sports sector are second to none."
Read case study

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 Find out more about TALENT

News & Opinions

PRESS // 30-01-2020

Preston North End scores ticketing win with Advanced

by Mark Dewell, Managing Director - Public, Private & Third Sector

Preston North End scores ticketing win with Advanced

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