We provide the ultimate in ticket management and e-commerce software for the UK and international sports industry, working with the biggest brands including Liverpool FC, Harlequins and Goodwood Estate.

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How can it help you?

Our ticketing solutions are fully mobile responsive meaning the site automatically adapts to whichever device - whether it be PC, tablet or mobile – that your customers are viewing it on, so they can purchase from you wherever they are, 24/7.

Designed specifically for clubs and venues, our focused commerce platform gives your supporters a fast, reliable and seamless experience when purchasing tickets, whether online, in-store or from the ticket office. It provides you with peace of mind that all your customer purchasing needs are being met. You can also take control of your customer data, integrated in the TALENT engine, to profile and engage with fans more intimately with targeted, tailored communications.

TALENT is more than ticketing. It includes and integrates with retail, membership, corporate sales and hospitality, food and beverage, non-match day events and access control systems. TALENT helps clubs and venues to profile their fans to deliver a unique and personalised customer journey. You can attract new fans and reward loyal fans with targeted, tailored communications based on their preferences. It provides a data-rich, connected 360° view of customer behaviour to inform fan engagement strategies.



Fully supported

First class support and dedicated account management.


Smooth cash flow

Revenue goes straight to your nominated bank account so there are no cash flow issues


A range of ticketing options

A complete ticketing solution fully adaptable to your needs; covering page design, innovative fulfilment options, retail sales, a fan engagement system, and ticket pricing options that reflect the way you want to run your ticket office

Key features

TALENT enables clubs to generate quantifiable incremental revenues and cost-efficiencies to drive commercial success. It includes and integrates with retail merchandise, hospitality, food and beverage, non-match day events and access control systems. TALENT is designed to manage all of the major commercial aspects of a stadium or venue, and allows for the amalgamation of customer data into one database.

Fast, reliable and robust

Fast, reliable and robust

It provides your fans with an enhanced online purchasing experience without downtime. You can be confident - whatever the peaks of demand.

Maximises your commercial opportunity

Maximises your commercial opportunity

Gets fans online for all purchasing, in one single transaction for ticketing, retail, corporate hospitality, travel and non-match day events.



Developed with a mobile-first approach to provide an integrated digital experience that drives fan engagement.

"We’re very proud of our website now. The customer experience is much better and we know this because we don’t hear about it. We no longer get complaints from customers and staff about the site crashing and we’ve seen a huge reduction in the number of negative comments posted on the web."
Di Hudson, Head of IT, Goodwood Estate Company Limited
"It was an easy decision choosing Advanced’s solution, as it was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record and credentials in the sports sector are second to none. We have been working collaboratively with Advanced to define our requirements and objectives and we are confident that they will enable us to achieve our goals, improve our fans’ online experience and deliver a first-class solution."
Danielle Lewis, Head of Ticketing & Hospitality, Southampton FC
"We were very impressed with the ease of use and online functionality of TALENT Sport. This innovative platform will enable us to deliver a top class online experience which we are confident will fulfil the needs of our fans."
Sian Jones, Head of Customer Experience, Leeds Rhinos and Yorkshire Carnegie

Read how we partner with some of our customers

Advanced Client Logos Goodwood
"TALENT has given us the ecommerce functionality that we so desperately needed."
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Southampton FC
"It was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record in the sports sector are second to none."
Read case study

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We really are focused on you

Talent news articles

News and Blogs Stadium 25

How can sports clubs unlock the wealth of information in their ticketing data?

In our second blog focusing on the challenges facing sports clubs today, we take a look at reporting and business intelligence - and how clubs can better understand the valuable information contained within their ticketing data. Without the ability to analyse this mass of information, clubs are missing out on huge opportunities to maximise the potential of their business.

News and Blogs Stadium 32

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Success Stories

Success Stories

See how we enable our customers to positively impact millions of people.