Advanced announces sponsorship for the British Supersport Championship 2021
Press //14-10-2021

Advanced announces sponsorship for the British Supersport Championship 2021

by Advanced PR, Author

Advanced is a leading UK provider of business software and services delivering mission critical enterprise and market-focused solutions to support innovation amongst customers and partners to really make a difference. Its 25,000 customers are from the public, private and not for profit sectors and its solutions include Finance, HR, Payroll, Procurement and Workforce management. This is complemented with specialist market solutions for legal, health & care, education, sport, charities & membership, and field service markets. Every year Advanced solutions help to care for up to 40 million patients in the UK, send 10 million sports fans through the turnstiles, manage over £1 billion in charity donations, support 2.5 million students and get over 1.2 billion passengers to their destinations on time.

This month, Advanced is very proud to be working alongside the Hel Performance Bournemouth Kawasaki Racing Team for the British Superbike Championship 2021 Finale. The team are fielding 2X British Supersport Champion, Jack Kennedy, who heads into the final round with a 34-point lead and is on his way to securing his third British title. Advanced is thrilled to have this opportunity to support young British talent and to give something back to some of its loyal customers who will be attending next week’s event.

The Finale is to take place this weekend between 15-17 October 2021, hosted at one of the UK’s most iconic racing venues, Brands Hatch in Kent.  For those who can’t make the event in person, there’s a chance to catch all of the action on the big screen. The event will be aired across ITV4, Eurosport and Quest throughout the weekend, so keep a look out for the Advanced company logo and be sure to tag Advanced in your social posts!


Sally Scott, Chief Marketing Officer at Advanced, commented:

“We’re always looking for new and exciting ways to showcase our brand as well as giving back to our customers. Some of our core values – ‘Different Together’, ‘Do The Right Thing’, ‘Execute At Pace’ ‘Delivering Excellence’ and ‘Be Fearless’ are being channelled by the competitors and organisers of this event.  So, we’re delighted to be partnering with the team for the final race and we wish them the best of luck in the quest for another championship.”

Dave Tyson, Team Principle, added:

“We’re delighted to welcome Advanced onboard for the final race of the season. It’s a great pleasure to be working alongside an organisation that is so passionate about its customers and we’re very proud to support them to provide this experience.”

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