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Advanced strengthens TruePartner network with Genesis
Press //14-03-2019

Advanced strengthens TruePartner network with Genesis

by Dean McGlone, Channel Director, OneAdvanced

Genesis Business Systems channels energy on moving SMEs to the Cloud

Genesis Business Systems has announced that it has joined the Advanced partner programme – TruePartner. The appointment underpins Genesis’ strength in the areas of Cloud technology and demonstrates its commitment to helping SMEs accelerate their transformation to the Cloud. Genesis is renowned for its expertise in the supply, implementation and support of ERP systems.

With recent research from Advanced revealing only 67% of businesses are using Cloud-based technology, Genesis’ appointment to the TruePartner programme will enable their customers and future customers to take advantage of full Cloud technology.

Genesis Business Systems has developed a wealth of expertise in providing complete IT solutions throughout the North of England. Genesis offers a range of other solutions, including CRM systems, bespoke software development, network security, Internet and e-mail services, as well as an extensive range of hardware, cabling and telecommunication solutions. enesis short company overview

Alison Towle, Director at Genesis, commented: “The market is moving towards Cloud alternatives and we have been searching for some time for a suitable partnership. We are confident Business Cloud Essentials from Advanced now fills that void and we intend to fully embrace the opportunity.”

The Advanced TruePartner programme is designed to reward resellers for their Cloud-first strategy, ensuring it provides the training, skills transfer and ongoing support with SMEs to drive joint success for its Cloud-based ERP solutions – focusing on Advanced Business Cloud Essentials*.

"We know that there is an incredible opportunity as more and more SMEs look to embrace Cloud technology across their organisation. However, to ensure this is successful, they require support on this journey– from implementation, training and support through to future planning."
Dean McGlone, Channel Sales Director at Advanced

“Genesis has demonstrated its strengths and ambitions in this area. They now have the opportunity to deliver genuine Cloud solutions to their customers, underpinned by an experienced support system that can help this transformation. By joining the TruePartner programme, Genesis is enviably positioned to realise the benefits a Cloud subscription service can deliver in terms of recurring revenue, client retention and client acquisition.”

Some of the key features that Advanced is providing with its new TruePartner programme include:

  • Close collaboration and support with resellers to develop market and sector insight
  • Onboarding, training and marketing support for partners
  • Comprehensive accreditation and generous financial rewards, at every level
  • Confidence that resellers will be providing SMEs with genuine cloud solutions

The new TruePartner programme is built around five levels of partnership: Reseller, Service, Alliance, Advisor and Software. For more information, visit

*Advanced Business Cloud Essentials is a cloud-based ERP system which delivers a single, fully-integrated platform for businesses to use financials, CRM, stock control, supplier and logistics management, payroll and dashboard reporting. The platform is delivered as a Software-as-a-Service (SaaS) so it is easily accessible through any web browser and the pricing model allows businesses to scale their usage as required. 

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Dean McGlone

Dean McGlone


Channel Director, OneAdvanced

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