2026
10th Annual Business Trends Report
Now in its tenth consecutive year, the OneAdvanced Business Trends Report continues to be a trusted benchmark for organisations, offering clear, actionable insights into today’s fast shifting business and technology landscape.
The report empowers leaders, providing a clear roadmap for technology adoption and strategic growth.
What's inside
- Insights into the biggest challenges facing UK organisations, and how they’re shaping productivity.
- A clear look at the barriers holding organisations back from hitting their goals.
- Practical strategies you can use to drive growth and unlock performance.
Why download this report?
This year’s report captures the experiences and perspectives of more than 4,500 senior decision makers from UK organisations with over 100 employees, spanning nine industry sectors. Drawing on a decade of data, it provides clear guidance to support future technology adoption, boost productivity, and drive strategic growth.
Key statistics
59%
face a platform integration crisis
1
AI adoption is the priority for 2026
70%
plan to invest more into Cybersecurity
Trends Report 2026
AI at the core: Forces redefining the future
As we enter 2026, technology buyers face a world where AI has become central to political, social, and economic systems. Converging global forces - from geopolitics and climate pressures to regulation and cultural change - are reshaping trust and accelerating transformation. AI drives innovation but also exposes new risks, demanding stronger accountability. We outline the key macro forces that will shape decisions, challenges, and opportunities for technology buyers in the years ahead.
A decade of insight shaping the future of business
Explore the 2026 Annual Trends Report
Discover the key trends influencing UK organisations today. Our 10th Annual Trends report reveals how leaders are navigating technology shifts, workforce challenges, and opportunities for growth.