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Advanced strengthens TruePartner network with Cognys
Press //26-10-2020

Advanced strengthens TruePartner network with Cognys

by Dean McGlone, Channel Director, OneAdvanced

Latest reseller to deliver genuine Cloud solutions by joining the Advanced TruePartner programme

Advanced is pleased to welcome Cognys Limited to the Advanced partner programme – TruePartner. The appointment underpins Cognys’ strength in the areas of Cloud technology and demonstrates its commitment to helping SMEs accelerate their transformation to the Cloud

With recent research from Advanced revealing over 40 per cent of organisations are yet to put a Cloud strategy in place, Cognys’ appointment to the TruePartner programme will allow more customers to benefit from Cloud adoption combined with local business management solution expertise.

Located in South Wales, Cognys was founded by David James, Paul Driscoll and Ben Stephens, who have many years’ experience supporting SMEs, working closely with Business Cloud Essentials and specialising in cloud deployment, to help small & medium sized businesses reach their full potential with innovative cloud ERP software solutions.

David James, Managing Director at Cognys, commented: “The TruePartner agreement is the beginning of an exciting new chapter in our journey with Business Cloud Essentials. Advanced has continued to develop the solution at pace and we are looking forward to leveraging our unrivalled product expertise to offer SMEs a truly unique service.”

The Advanced TruePartner programme is designed to reward partners for their Cloud-first strategy by delivering training, skills transfer and ongoing support. This drives joint success for Advanced’s Software-as-a-Service (SaaS) business management solution, Business Cloud Essentials, and the resellers who are helping SMEs with their Cloud adoption.*

Dean McGlone, Channel Sales Director at Advanced, welcomes this new partner: “We know that there is an incredible opportunity as more and more SMEs look to embrace Cloud technology across their organisation. However, to ensure this is successful, they require help on the journey – from implementation, training and support through to future planning.

“Cognys joining the TruePartner programme is the start of another great partnership and they bring a wealth of experience with cloud deployment and working with SME’s to support their growth. They have the opportunity to deliver genuine Cloud solutions to their customers, underpinned by an experienced support system that can help this transformation. By joining the TruePartner programme, Cognys is enviably positioned to realise the benefits a Cloud subscription service can deliver in terms of recurring revenue, customer retention and customer acquisition.”

Some of the key features that Advanced is providing with its TruePartner programme include:

  • Close collaboration with resellers and support to develop market and sector insight
  • On boarding, training and marketing support for partners
  • Comprehensive accreditation and generous financial rewards, at every level
  • Reseller confidence that they will be providing SMEs with genuine Cloud solutions

The TruePartner programme is built around five levels of partnership: Reseller, Service, Alliance, Advisor and Software. For more information, visit

*Advanced Business Cloud Essentials is a Cloud-based ERP system that delivers a single, fully-integrated platform for businesses to use financials, CRM, stock control, supplier and logistics management, payroll and dashboard reporting. The platform is delivered as a Software-as-a-Service (SaaS), so it is easily accessible through any web browser and the pricing model allows businesses to scale their usage as required. 

TruePartner Press Brand Business Cloud Essentials - ERP
Dean McGlone

Dean McGlone


Channel Director, OneAdvanced

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