Former Sage director chooses Advanced to lead Cloud strategy

Published 04/06/2019 by Gordon Wilson, Chief Executive Officer, Advanced

Dan Docherty joins as Head of SaaS Operations to accelerate cloud growth

Advanced, one of the UK’s largest software and services providers, has hired former Sage director Dan Docherty for a newly created role – Head of Software as a Service (SaaS) Operations – to continue the growth acceleration of its 13-strong portfolio of Cloud-based solutions.

Dan will be responsible for leading the cross-functional planning and go-to-market success of Advanced’s Cloud solutions as more and more organisations look to adopt a Cloud-first strategy. Initially, he will focus on driving the company’s core solutions Business Cloud Essentials, Cloud Financials and Cloud HR as well as the newly launched fundraising solution for charities, Cloud Engage, in Britain’s mid-market.

Having spent over 13 years with Sage in various senior roles, Dan brings extensive experience in Cloud-based Enterprise Resource Planning (ERP) solutions. Most recently, he was Sage’s Director of Product Marketing for Northern Europe responsible for proposition development, product delivery and marketing, as well as energising sales teams and channel partners to ensure customer adoption and commercial success. He also played a pivotal role in Sage’s payroll software, taking it from a licenced to a subscription model.

"Advanced is an extremely forward-thinking organisation who, having undergone a huge transformation, has then accelerated its business strategy to deliver a suite of Cloud solutions bringing them to the forefront"
Dan Docherty, Head of SaaS Operations at Advanced

“Its growing portfolio of SaaS solutions is evidence of its recognition that this progressive technology will deliver positive outcomes for more and more businesses. Using my experience in SaaS transformations and go-to-market strategies at a world-leading software company, my role is to ensure that Advanced has the vision and the capabilities to broaden its market appeal even further.”  

Gordon Wilson, CEO at Advanced, concludes: “A key part of our ambitious growth strategy is to develop further our SaaS offering, ensuring we are able to continue to support our new and existing customers as they transform their businesses to the Cloud. We have seen initial success around these solutions and want to leverage the opportunity at pace to accelerate our growth and establish ourselves as a leader. Dan is a knowledgeable, driven and passionate leader with a deep understanding of a SaaS business model and what it means to be truly customer centric – so, while we will be competing in a crowded market, we are confident his appointment will mean we deliver.”