From treatment to prevention: Supporting Scotland’s public health ambitions
Scotland has set a clear direction for the future of health and care: earlier intervention, stronger community-based services, better use of data and a more deliberate focus on reducing health inequalities.
by Ciaron Hoye Health Strategy Director

Scotland's ambition to move from treatment to prevention is now firmly embedded in national policy. Scotland's Population Health Framework 2025–2035 calls for earlier intervention, better use of data and coordinated action to improve health outcomes and reduce inequalities, while Scotland's GP contract continues to strengthen the role of primary care, multidisciplinary teams and population health improvement within local communities.
For OneAdvanced, this creates an important responsibility
Our role should not be limited to supplying individual systems.
Rather than supplying individual software solutions, we want to work as a long-term partner to NHS Scotland, helping translate public health ambition into practical, sustainable change that reduces pressure on services and supports better outcomes for communities.
Cardiovascular disease provides a useful example of this thinking
Scotland recorded approximately 844,000 patients with hypertension, representing 14.4% of the registered population, according to Public Health Scotland. In addition, the hypertension detection rate in Scotland is estimated at 59%, suggesting that around 41% of people with hypertension may be undiagnosed.
Hypertension is common, measurable and responsive to established interventions, making it a credible starting point for a broader shift towards prevention.
The opportunity is not simply to create another register or dashboard. It is to help health and care teams identify risk earlier, support patients before their condition deteriorates and reduce avoidable demand on primary, urgent and secondary care.
In practice, this could mean bringing together information already held across the system: blood pressure readings, overdue reviews, medication changes, hospital correspondence and patient-submitted information.
Connected effectively, these signals could help identify people whose risk is increasing and prompt the right action sooner.
This is where OneAdvanced could increasingly support a joined-up pathway
The opportunity is not to deploy individual products, but to connect data, insight and patient engagement around measurable population health outcomes. A modernised GP Clinical System and GP Document Workflow (Docman) can help consolidate the information needed to understand patient risk. Outcomes Manager can transform that information into actionable insight through population segmentation, case finding and outcome tracking, helping teams prioritise where intervention is likely to have the greatest impact. GP Digital Front Door (Patchs) can then extend care beyond traditional appointments by supporting communication, self-management and earlier intervention.
By connecting these capabilities around the population health priorities set out in national policy, technology becomes more than an operational tool.
Outcomes that include identifying people with undiagnosed or poorly controlled hypertension, supporting medicines optimisation, improving follow-up after discharge and targeting interventions and education towards communities experiencing the greatest inequalities.
Prevention cannot rely solely on clinicians recalling patients for periodic reviews. People need accessible information, practical support and repeated opportunities to understand and manage their own risk.
Digital tools can help deliver tailored education on areas such as blood pressure, medication adherence, diet, physical activity and smoking cessation, while still providing alternative routes for people who cannot or do not wish to engage digitally.
Used well, this approach could begin to move the dial from episodic treatment towards continuous prevention
It could also reduce burden.
Better targeting can help teams focus scarce clinical time on patients who most need intervention. Automated collection and structured use of information can reduce manual searches and administrative follow-up.
Earlier action, over time, will help avoid strokes, heart attacks, emergency admissions and more complex care needs.
This is not something a technology company can design in isolation
Implementing collaborative models that combine technology, evidence and frontline insight can support healthcare organisations to reduce pressure on service delivery and enable focus on education, prevention and earlier intervention.
Discover more.
Read about IQ Health - the Intelligent System of Work for Healthcare.
About the author
Ciaron Hoye
Health Strategy Director
Ciaron is a healthcare transformation and digital health leader with experience across primary, urgent and wider NHS care. A Fellow of BCS and FEDIP Leading Practitioner, he has held senior national roles including SRO for NHS England’s reasonable adjustments programme. His work focuses on using digital, data and service redesign to improve access, efficiency, workforce capacity and patient outcomes.
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